AI Commercial
GLASSFX DUO-HYDRAfx
The packaging explains the product before copy can. The film turns its two visible phases into the story, moving from bottle recognition to a marbled-gold macro, atomised mist, skin payoff, and final brand recall.
9:164:51:116:916 seconds
Direction
How the piece was built.
Built for
A first paid-social benchmark across Instagram Reels and Meta feeds.
Hook
Three snaps of the wrist, and the two layers become one.
Visual direction
Clinical, buoyant, weightless, and precise. Frost white, cool gray-blue, and brushed silver hold the set; the amber oil phase is the only warm accent.
Sequence
- 01An overhead hold introduces the bottle and its two phases.
- 02The product advances to lens before amber and milk marble into gold.
- 03A fine mist crosses the face and droplets settle on natural skin.
- 04Direct gaze and a final bottle presentation lead to the white card.
Deliverables
- 16s finished film
- H.264 masters in four social ratios
- Formula, mist, skin-detail, and hero-product coverage